Modern Luxury Media's Reimagined Watches International Debuts Inaugural Issue and Innovative Digital Destination; First Issue Features Street Artist Shepard Fairey on Cover Logo

The long awaited issue features a selection of timepiece collections and collaborations as the brand continues to demystify the timepiece category to attract next generation of consumers

NEW YORK, NY - JUNE 17 - Today the editors of Modern Luxury Media, the nation's largest luxury media company, are thrilled to debut the first issue of the revamped Watches International and new digital platform, the ultimate luxury timepiece destination.

The timepiece category centers around the belief that each watch is a piece of treasured history. Each high-end watch is a testament to incredible craftsmanship, engineering and centuries-old traditions. Watches International has always been the true authority in bringing brand equity and industry connections to the category. The relaunch of Watches International is not only a testament to the brand’s history of identifying and conveying premium pieces, but tells a larger story of its continued investment in creating innovative experiences to entice the next generation of timepiece enthusiasts.

While the new and improved Watches International will be anchored in this rich legacy, the publication and new digital platform will be attracting a new generation of timepiece consumers by focusing on enriching its content to include more lifestyle centric themes and features. Specifically, the content will focus on bringing inclusivity, rather than exclusivity, to the storytelling experience.

It was important that the first issue of Watches International featured an innovative artist who is disrupting the watch category. For more than 30 years, artist Shepard Fairey has refused to play by the rules. Fairey’s work combines street smarts with subversive civil disobedience, inspired by punk music and skateboarding. His art developed in the years following attendance at the Rhode Island School of Design, but his art cred was earned in the streets. For the debut issue of Watches International, Editor-in-Chief Stephen Watson spoke with Fairey on the meaning behind his all encompassing moniker ‘OBEY GIANT’ and his collaboration with unique watchmaker Hublot on the Classic Fusion collection. The proceeds for this specific collaboration will go to support Amnesty International, an international non-governmental organization focused on human rights.

This issue serves as Stephen Watson’s debut as Editor-in-Chief of Watches International. Watson is not only a watch enthusiast but seasoned journalist who has worked at major luxury fashion publishers including Vogue, Men's Vogue, Surface, Watch Journal, and Revolution.

“Watchmakers are collectively ready to shake things up, designing watches for getting a little crazy,” said Watson, Editor-in-Chief of Watches International. “They’re dreaming of a better tomorrow, or at least an action packed summer. The timing of this first issue of Watches International couldn’t be better.”

Within the pages of this issue and on the new site, readers will find exceptional watches from OMEGA commemorating the Tokyo 2020 Olympic Games to stylish stories like "Fine Print" and "Nautical By Nature." The issue also includes the best of watch collaborations like the Richard Mille and McLaren Speedtail featured in "Engineering a Teardrop." In addition, we get an exclusive inside peek into the new Vacheron Constantin boutique on New York's Billionaires Row and speak to actor Adam Driver about military time and his work with Breitling. Top female surfer Maya Gabeira takes us surfing with TAG Heuer, and Bulgari collaborates with one of the world's most legendary architects, Tadao Ando, for a conceptual take on their brilliant Octo.

Official launch partners of Watches International include Hublot, Richard Mille, and Omega.

The first edition of the newly relaunched Watches International is available now to subscribers. Visit to read the cover story and subscribe to the digital edition to explore more stories.

About MODERN LUXURY MEDIA: At Modern Luxury, connection and community define who we are. Reaching an audience of more than 16 million, we are the nation's largest luxury media company offering leading brands access to the most affluent audiences in the most prominent cities across the U.S. Through the power of the Modern Luxury Media ecosystem including 85+ brands across 22 markets, we deliver powerful marketing solutions allowing luxury brands to connect with their audiences in the places and ways that matter the most. Visit and find us on Instagram and TikTok, or follow us on Twitter.

About WATCHES INTERNATIONAL: Looking at the watch industry through the lens of fashion, design, and culture, Watches International is a luxury lifestyle publication and platform for everyone from the style-conscious connoisseur to the inveterate collector. Published bi-annually for spring and fall, the print edition of Watches International puts perceptive and engaging writing alongside compelling imagery, to create a new watch title with authority to educate as well as entertain.