M/LUX Terms of Service

M/LUX Terms of Service

1. OVERVIEW

This Privacy Policy governs all websites, mobile sites, applications (“apps”), connected TV apps, e-newsletters, social media accounts, and other digital media services (“Services”) that are operated and provided by MLUX LLC known herein as Modern Luxury, and its parent, subsidiaries and affiliates companies (“we”, “us” or “our”). This Privacy Policy applies to all users, including both those who use the Services without being registered and those who have registered to use the Services.

This Policy describes:

How we acquire and use the Data we receive from you when you access, visit, and/or use a Service;
When and why the Data may be disclosed to third parties; and
Your choices regarding the collection and processing of your Data
California residents, please see Sec. 9 regarding your state-specific rights.
Virginia residents, please see Sec. 10 regarding your state-specific rights.

By accessing, visiting or using any of our Services, you consent to this Privacy Policy. If you do not agree with any part of this Privacy Policy or our terms of service that may accompany each Service, please do not use any of the Services.

2. LINKS TO THIRD PARTY SITES

Please note that this Privacy Policy does not apply to information collected through third-party websites, applications, destinations, or services linked to from the Service that we do not own or control (“Third Party Services”). A link to any Third Party Service does not mean that we endorse it or the quality or accuracy of information presented on the Third Party Service. If you decide to visit a Third Party Service, you are subject to that Third Party Service’s privacy policy and practices, and not this Privacy Policy. We encourage you to carefully review the legal and privacy notices of all Third Party Services and other digital services that you visit.

3. INFORMATION WE MAY COLLECT

We collect various kinds of information that you provide to us as well as information we obtain from your use of the Services. Some of the types of information that we may collect (collectively referred to herein as “Data”) include:

“Personal Information”—information associated with or used to identify or contact a specific person. Personal Information includes: (1) contact data (such as e-mail address, telephone number); (2) demographic data (such as gender, date of birth and address including zip code); and (3) certain Usage Data (defined below), such as IP address.

“Usage Data”—information about an individual's online activity that, by itself, does not identify the individual. Usage Data that may be collected include:

• technical information, including your browser type, service provider, IP address, operating system, search history, video content viewed and webpages visited. If you access the Services from a mobile or other device, we may collect a unique device identifier assigned to that device, Location Data (including your precise location), or other transactional information for that device;

• information about what you've searched for and looked at while using the Services;

• metadata, which means information related to items you made available through the Services, such as the date, time or location that a shared post was posted.

“Location Data” is a category of Personal Information collected about the location of a mobile device or computer, including:

• the location of the mobile device or computer used to access the Services derived from GPS or WiFi use;

• the IP address of the mobile device or computer or internet service used to access the Services,

• other information made available by a user or others that indicates the current or prior location of the user, such as information that you or others post indicating your location.

4. HOW WE COLLECT INFORMATION

We may collect Personal Information, Usage Data, and Location Data about you in the following ways:

A. From You. We collect information from you when you:

Use the Services. We collect Personal Information from you when you use our Services, subscribe to our publications, opt in to receive our e-newsletters, contact us for help or information, complete a survey or enter our sweepstakes, give away or contests, sign up to attend one of our events, or otherwise voluntarily provide your Personal Information.

If you purchase a product or Service from Modern Luxury on a Modern Luxury website, we may ask for Payment Information and other information requested for processing your payment.

We may use a third party payment processor, such as Authorize.Net or Braintree as applicable (“Payment Processors”) to assist in securely processing your payment information. If you pay with a credit card the payment information that you provide through the Services is encrypted and transmitted directly to the Payment Processor. We do not store your Payment Information and do not control and are not responsible for the Payment Processors or their collection or use of your information. You may find out more about how the Payment Processors store and use your Payment Information by accessing the Payment Processor’s privacy policy.

Connect with Social Media Through the Services. The Services may offer you the ability to use, share and/or connect with other social media services (collectively, “Social Media”) in conjunction with certain Services. When you access the Services through your Social Media account, the Services may, depending on your privacy settings, have access to information that you have provided to the Social Media platform. We may use this information for the purposes described in this Privacy Policy or at the time the information was collected.
Complete a Survey or Enter our Sweepstakes, Giveaways, or Contests. When you complete a survey or participate in a sweepstakes, giveaway, or contest (“Promotional Event”), we may use your Personal Information to notify you regarding the survey results or if you are a potential winner. Further, we may also use your Personal Information to communicate with you about new features, events or Services offered by us, Third Party Services, our advertisers, and other companies and individuals with which we have a relationship. Additionally, we may provide your Personal Information to the co-sponsors of the survey or Promotional Event. If you do not want to provide your Personal Information to such co-sponsors, please do not complete the survey or participate in the Promotional Event.
Sign Up or Purchase Tickets to Attend Our Events. When you use your Personal Information to sign up or purchase tickets to attend one of our events (including but not limited to, on the third-party sites of Splash or Eventbrite), we may use your Personal Information to notify you regarding the event. Further, we may also use your Personal Information to communicate with you about and/or invite future events, our Services, or Third Party Services offered by us, our event partners, or event co-sponsors. Additionally, we may provide your Personal Information to the co-sponsors of the event. If you do not want us to provide your Personal Information to such co-sponsors, please contact the Webmaster at the contact information provided below.

If you purchase tickets for a Modern Luxury event, we will ask for Payment Information and other information requested for processing your payment.

We may use a third party Payment Processor, to assist in securely processing your payment information. If you pay with a credit card the payment information that you provide through the Services is encrypted and transmitted directly to the Payment Processor. We do not store your Payment Information and do not control and are not responsible for the Payment Processors or their collection or use of your information. You may find out more about how the Payment Processors store and use your Payment Information by accessing the Payment Processor’s privacy policy.

B. From Our Business Partners and Service Providers. Third parties that assist us with our business operations also collect information (including Personal Information and Usage Data) about you through the Services and share it with us. Such third parties include Amobee, Emma, Google Analytics, GumGum, LiveIntent, LiveRamp, and Vizio, . Please consult the privacy policies of these third-party providers for additional details on how they use your Data in connection with our Services. When you use our Services, we may share information that we collect from you, such as your email (in hashed form), IP address or information about your browser or operating system, with our identity partners/service providers. These partners return an online identification code that we may store in our first-party cookie for our use in online, in-app, and cross-channel advertising and it may be shared with advertising companies to enable interest-based and targeted advertising. To opt out of this use, please click here (https://liveramp.com/opt_out/).

C. From Google Analytics. For more information about Google Analytics, please review the site “How Google uses data when you use our partners’ sites or apps,” located at www.google.com/policies/privacy/partners/. To opt out of Google Analytics specifically, please go to https://tools.google.com/dlpage/gaoptout. Please note that by blocking any or all cookies you may not have access to certain features, content or personalization available through the Services.

D. From Cookies and Other Data Collection Tools. We, along with the service providers that help us provide the Services, may use small text files called “cookies”, which are small computer files sent to or accessed from your web browser or your computer's or tablet's hard drive that contain information about your computer, such as a user ID, user settings, browsing history and activities conducted while using the Services. Cookies are not themselves personally identifiable, but may be linked to Personal Information that you provide to us through your interaction with the Services. A cookie typically contains the name of the domain (internet location) from which the cookie originated, the “lifetime” of the cookie (i.e., when it expires) and a randomly generated unique number or similar identifier. We may also use other cookies and other data collection tools (such as web beacons and server logs), which we collectively refer to as “data collection tools,” to help improve your experience with the Services. For example, data collection tools help us remember users and make the Services more relevant to them.

We may combine the information we collect from you with information from other sources and use the combined information as described in this Privacy Policy.

5. HOW WE USE YOUR INFORMATION

We may use the information we collect for any of the following purposes:

• to provide the Services to you;

• to analyze, operate, develop, improve and personalize the Services we offer, and to give each user a more consistent and personalized experience when interacting with us;

• for customer service, security, to detect unlawful activities, or for archival and backup purposes in connection with the provision of the Services;

• to communicate with users (e.g. in response to Webmaster inquiries);

• to provide users with advertising and direct marketing that is more relevant to you;

• to deliver video content. In the ordinary course of our business, we may share information that we collect from or about you with other parties in order to process your requests and fulfill your orders for video content offered through the Services, including to provide you with access to localized content and provide video content recommendations.

• to assess the effectiveness of and improve advertising and other marketing and promotional activities on or in connection with the Services.

Please note that, in order to provide you with a better experience and to improve the Services, information collected through the Services may be used in an aggregated or individualized manner.

6. HOW WE SHARE AND DISCLOSE YOUR INFORMATION

We do not sell your individually-identifiable personal information for compensation. We may share and disclose information as described at the time information is collected or as follows:

A. To perform Services. We may disclose Personal Information to third parties in order to perform services requested or functions initiated by users, such as delivering video content, e-newsletters and publications, sending personalized event invitations, administering Promotional Events, managing subscribers, and delivering marketing and solicitation offers from us, our advertisers, or our affiliates. In addition, we may disclose Personal Information in order to identify a user in connection with communications sent through the Services. We also may offer users the opportunity to share information with friends and other users through the Services.

B. With third party service providers performing services on our behalf. We share information, including Personal Information, with our service providers to perform the functions for which we engage them (such as content delivery, technical maintenance, hosting and data analyses). We may share information as needed to operate other related services.

C. For legal purposes. We also may share information we collect from users, as needed, to enforce our rights, protect our property or protect the rights, property or safety of others, or as needed to support auditing, compliance and corporate governance functions. We will disclose Personal Information as we deem necessary to respond to a subpoena, regulation, binding order of a data protection agency, legal process, governmental request or other legal or regulatory process. We may also share Personal Information as required to pursue available remedies or limit damages we may sustain.

D. In aggregated form. We may share Personal Information about you in an aggregated form—that is, in a statistical or summary form that does not include any personal identifiers—with third parties in order to discover and reveal trends about how users like you interact with our services.

E. During corporate changes. We may transfer information, including your Personal Information, in connection with a merger, sale, acquisition or other change of ownership or control by or of us or any affiliated company (in each case whether in whole or in part).

7. INFORMATION STORAGE & SECURITY

We retain information as long as it is necessary and relevant for our operations. We also retain Personal Information to comply with applicable law, prevent fraud, resolve disputes, troubleshoot problems, assist with any investigation, and other actions permitted by law. After it is no longer necessary for us to retain information, we dispose of it according to our data retention and deletion policies.

While we aim to protect your Personal Information, the security of information transmitted through the internet can never be guaranteed. We are not responsible for any interception or interruption of any communications through the internet or for changes to or losses of data. In order to protect you and your data, we may suspend your use of any of the Services, without notice, if any breach of security is suspected. Access to and use of password protected and/or secure areas of any of the Services are restricted to authorized users only. Unauthorized access to such areas is prohibited and may lead to criminal prosecution.

Location of Data. The Services are hosted in and managed from the United States. If you are located outside the United States, you consent to having your personal information processed in the United States or in any other country in which we have facilities or in which we engage service providers. The United States and other countries’ data protection laws may not be the same as those in your jurisdiction. In certain circumstances, courts, law enforcement agencies, regulatory agencies or security authorities in the United States may be entitled to access your personal information.

8. YOUR RIGHTS - GENERAL

Our intention is to send communications only to viewers/customers who have chosen to receive such communications. At any time, you have the right to decline receiving future communications from Modern Luxury by following the “Unsubscribe” link in the Modern Luxury communications.

You may also opt-out of having Personal Information such as your name, email address, postal address or phone number shared with third parties for their marketing purposes. If you wish to exercise this right, or if you have any other questions regarding this Policy, please contact our Webmaster at the mailing address or e-mail address below, or call the below toll-free number.

Address:
MLUX
c/o Webmaster
3414 Peachtree Road Suite 480
Atlanta GA 30326

E-mail Address:
[email protected]

Toll-Free Number: (888) 514-6775

Please include “Privacy Policy” in the subject line, and in the body, please include enough information for us to help you, including your full name, contact information, and the specific website, mobile site, application, and/or other Service you are contacting us about. If you submit a request specific to your personal data, we may request additional information to verify your identity before addressing your specific request.

Note: Only inquiries about this Policy or requests to remove Personal Information from our records should be sent to the Webmaster. Other communications may not be accepted or responded to.

9. ADDITIONAL RIGHTS – CALIFORNIA RESIDENTS

A. California Data Access & Deletion Rights

For California residents, the CCPA allows you to make certain requests about your personal information. Specifically, the CCPA allows you to request us to:

Inform you about the categories of personal information we collect or disclose about you; the categories of sources of such information; the business or commercial purpose for collecting your personal information; and the categories of third parties with whom we share/disclose personal information.
Provide access to and/or a copy of certain personal information we hold about you.
Delete certain personal information we have about you.
Provide you with information about the financial incentives that we offer to you, if any.

Please note that certain information may be exempt from such requests under California law. For example, we may need certain information in order to provide the Services to you.

Deletion Requests

While you have the right to request that Modern Luxury delete any of your personal information we collected from you and retained, certain exceptions may apply. Once we receive and confirm your verifiable consumer request, we will delete (and direct applicable service providers to delete) your personal information from our records, unless an exception applies.

We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:

Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.
Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
Debug products to identify and repair errors that impair existing intended functionality.
Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.).
Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
Comply with a legal obligation.
Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

Verification: We will take reasonable steps to verify your identity before responding to a request, which may include, depending on your request and relationship with you verifying your name, email address, address, and/or having you respond to an email from us.

You are also permitted to designate an authorized agent to submit certain requests on your behalf. In order for an authorized agent to be verified, you must provide the authorized agent with signed, written permission to make such requests or a power of attorney. We may also follow up with you to verify your identity before processing the authorized agent’s request.

If you would like further information regarding your legal rights under California law or would like to exercise any of them, please email [email protected] and include in the subject line “California Resident Privacy Request” or call our Privacy Department toll-free at (888) 514-6775.

For Modern Luxury employees or job applicants seeking further information about their legal rights under California or other applicable law, please contact Modern Luxury HR, call toll-free at (888) 514-6775, or email [email protected] and include in the subject line “Employee/Applicant Privacy Question for HR.”

B. Notice of Right to Opt Out of Sale of Personal Information

California residents may opt out of the “sale” of their personal information. While we generally use “sale” regarding financial compensation, under the CCPA, “sale” is also broadly defined such that it may include allowing third parties to receive certain information, such as cookies, IP address, and/or browsing behavior, to deliver targeted advertising on the Services or other services. Advertising, including targeted advertising, enables us to provide you certain content for free and allows us to provide you offers relevant to you.

If you would like to opt out of Modern Luxury’s use of your information for such purposes that are considered a “sale” under California law, you may do so by emailing [email protected] and include in the subject line “California Resident Privacy Request – Opt Out” or call our Privacy Department toll-free at (888) 514-6775.

We do not knowingly sell the personal information of minors under 16 years of age without legally-required affirmative authorization.

The CCPA further provides you with the right to not be discriminated against (as provided for in applicable law) for exercising your access, deletion or sale opt out rights. This includes that we would not provide a different level/quality of Services, nor charge you a different rate for any Services.

C. California “Shine the Light” Disclosure

The California “Shine the Light” law gives residents of California the right under certain circumstances to opt out of the sharing of certain categories of personal information (as defined in the Shine the Light law) with third parties for their direct marketing purposes. If you would like to opt out of such sharing, emailing [email protected] and include in the subject line “California Resident Privacy Request – Opt Out.” If you are a California resident and would like a copy of this notice, please submit a written request to the following address: DM Luxury, LLC, 3414 Peachtree Road NE, Suite 480, Atlanta, GA 30326, Attn: Legal – Privacy Office. In your request, please specify that you want a “Modern Luxury California Privacy Rights Notice.” Please allow up to 45 days for a response.

10. Virginia Data Access & Deletion Rights

This section provides information for Virginia consumers in connection with the Virginia Consumer Data Protection Act (“VCDPA”). Under the VCDPA, “Personal Data” generally means information that identifies, relates to, or describes a particular Virginia consumer and includes the categories listed below. This Section 10 provides details about the categories of Personal Data of Virginia consumers that we may have collected, disclosed, processed for purposes of targeted advertising, or “sold”, as well as rights Virginia consumers have under Virginia law.

Categories of Personal Data Collected or Disclosed, or Processed for Targeted Advertising:

The categories of Personal Data that we collected or disclosed, or processed for purposes of targeted advertising are below, along with the categories of third parties to whom each category of Personal Data was disclosed. Please note that we process some categories of Personal Data in connection with targeted advertising. However, depending on the Virginia consumer’s interactions with us, Modern Luxury may not have collected or disclosed, or processed, each of these categories about each individual for purposes of targeted advertising.

Category of Personal Data Collected/Processed	Categories of Third Parties to Whom Personal Data Is Disclosed	Processed for Targeted Advertising
Identifiers, such as name, IP address, e-mail address, and online and device identifiers	Service providers, affiliates, advertising technology companies, advertisers, and other providers or partners that support our operational business purposes	Yes
Characteristics of protected classifications, such as age or gender	Service providers, affiliates, and other providers or partners that support our operational business purposes	N/A
Internet or network activity information, such as browsing history and interactions with our websites, mobile, or connected TV applications	Service providers, affiliates, advertising technology companies, advertisers, and other providers or partners that support our operational business purposes	Yes
Non-Precise Geolocation data, such as device location	Service providers, affiliates, and other providers or partners that support our operational business purposes	Yes
Audio, electronic, visual and other similar information, such as call recordings	Service providers, affiliates, and other providers or partners that support our operational business purposes	N/A
Inferences drawn from any of the Personal Data listed above to create a profile or summary about, for example, an individual’s preferences and characteristics	Service providers, affiliates, advertising technology companies, advertisers, and other providers or partners that support our operational business purposes	Yes

Please note that the VCDPA definition of “sale” is the exchange of information for monetary consideration and does not include, for example, the transfer of Personal Data as an asset that is part of a merger, bankruptcy, or other similar transaction involving of all or any portion of our business. We do not “sell” Personal Data as defined under the VCDPA.

Purposes We may use Personal Data for the following purposes:

to operate, manage, and maintain our business, including in connection with a sale, acquisition, reorganization, merger, transfer of all or a part of our business, or other corporate transaction (e.g., a bankruptcy or similar proceeding);
to provide our products and services;
to accomplish our business purposes and objectives, including:
- developing, improving, repairing, and maintaining our products and services;
- personalizing, advertising, and marketing our products and services (including targeted advertising);
- conducting research, analytics, and data analysis;
- maintaining our facilities and infrastructure;
- quality and safety assurance measures;
- conducting risk and security controls and monitoring;
- detecting and preventing fraud;
- performing identity verification;
- performing accounting, audit, and other internal functions;
- complying with law, legal process, and internal policies;
- maintaining records; and
- exercising and defending legal claims.

Depending on the Virginia consumer’s interactions with us, we may not have used Personal Data collected about that resident for each of these purposes.

Virginia Rights. If you are a Virginia consumer, you have the following rights:

A. Right to Access and Portability. You have the right to request that we disclose to you the Personal Data we collected from you, including in a portable form. To make a request for your Personal Data, please email [email protected]. You will need to provide your name and e-mail address, along with other details about your request. You will then receive verification instructions by e-mail. For certain requests, you will be asked to authenticate to your account as part of the verification process, if you have an account/profile with us. But you do not need to have an account/profile to submit a request. In some circumstances, we may need additional information from you to verify your identity or proceed with your request.

You can use an authorized agent to submit a request for your Personal Data. In addition to verifying your identity, as described above, we also will verify your authorized agent’s ability to act on your behalf (e.g., by receiving a copy of your signed permission). Once verification is complete, we may communicate directly with your you or your agent for privacy and security reasons.

Please note that, in some instances, we may decline to honor your request where, for example, we are unable to verify your identity or an exception to this right applies.

B. Right to Request Deletion. You have the right to request that we delete Personal Data we collected from you or about you.

To make a request for deletion, please email [email protected]. You will need to provide your name and e-mail address, along with other details about your request. In some circumstances, we may need additional information from you to verify your identity or proceed with your request.

Please note that, in some instances, we may decline to honor your request where, for example, we are unable to verify your identity or an exception to this right applies.

C. Right to Request Correction. You have the right to request that we correct inaccurate Personal Data we collected about you.

To make a request for correction of inaccurate Personal Data, please email [email protected]. You will need to provide your name, e-mail address, and the Personal Data you would like to be corrected, along with other details about your request. For certain requests, you may be asked to authenticate your account as part of the verification process. In some circumstances, we may need additional information from you to verify your identity or proceed with your request.

Please note that, in some instances, we may decline to honor your request where, for example, we are unable to verify your identity or an exception to this right applies.

D. Right to Opt-Out of Targeted Advertising. We may process and share some categories of Personal Data in connection with targeted advertising. You can opt out of targeted advertising by emailing a request for removal to [email protected]. If you have an account/profile with us, your preference will apply to the device(s) connected to your logged-in account or profile for the Services. If you do not have an account, or choose not to log-in to your account on a device, you will need to select your preference on each device.

E. Right to Appeal. If you receive a denial of a personal data rights request and would like to request an appeal, please notify us at [email protected].

F. Right to be Free from Discrimination. You have the right to be free from unlawful discrimination for exercising your rights under the VCDPA.

11. PROTECTING THE PRIVACY OF CHILDREN

The Services are not intended for use by children, and we will not knowingly allow children to provide us any Personal Information. Children should always obtain permission from their parents before using the Services. If we learn that we have received any information directly from a child under age 16 without first receiving his or her parent's verified consent, we will use that information only to respond directly to that child (or his or her parent or legal guardian) to inform the child that he or she cannot use the Services and subsequently we will delete that information.

12. CHANGES TO THIS PRIVACY STATEMENT

We may modify this Privacy Policy from time to time and adjust the “Last Modified” date at the beginning of this document. Your continued use of the Services after the Effective Date constitutes your acceptance of any amendments to the Privacy Policy, which supersedes all previous versions.

13. SECURITY

Access to viewer/customer information is limited to those who specifically need it to conduct their business responsibilities. We use security techniques designed to protect our viewer/customer information—especially information that is used by employees and business partners to fulfill viewer/customer services. In addition to providing viewers/customers with the opportunity to refuse marketing offers, we release information only at the viewers'/customers' requests, or when required to do so by law or other regulatory authority. When a court order or subpoena requires us to release information, we notify the viewer/customer directly so that his/her legal rights can be exercised, if appropriate. The only exceptions to this policy are when we are prohibited by court order or law from notifying the viewer/customer, or cases in which fraud and/or criminal activity is suspected. Finally, each employee is personally responsible for maintaining viewer and customer confidentiality. All employees are required to sign an agreement that they will comply with these policies. Employees who violate these policies are subject to disciplinary action, up to and including termination of employment. Employees are expected to report violations—and may do so confidentially—to their managers or other supervisors. Each publication has an employee who has been assigned the responsibility for assuring adherence to our privacy policy or you can email [email protected].

14. USE AND DISCLOSURE OF INFORMATION

As a result of providing your personal information to us, Modern Luxury can provide a more customized online experience, making your interaction with us more productive, helpful and fun, and will enhance the Services and offers we bring to you. If you provide us with your e-mail address, or have done so in the past, we may send you e-mail offers, newsletters or digital magazines. These offers or newsletters are based on information you provided in your membership application, registration forms, surveys, or from information that may indicate purchasing preferences and lifestyle, as well as information available from external sources, such as census bureau data. Your information or email address is never sold to a third party. All offers are carefully developed to guarantee that they meet our standards. Our goal is to target offers to viewers/customers who will find them of value. At any time, you may request to discontinue receiving these communications from us by simply replying to the e-mail address included in every e-mail message that you receive from us.

From time to time, we may offer contests or other promotions through our Service. If you enter a contest or participate in a promotional event, we will ask you to provide information about yourself (such as your name, address, and email address). Among other things, we will need this information to contact you if you win, and we may also use this information for marketing purposes. We may share this information with any co-sponsors of the contest or promotional event; co-sponsors will be identified in the contest rules. We may also share this information with or other third-party service providers that help administer our contests and promotional events, such as by conducting drawings, and/or delivering prizes to winners. If you do not want to provide the requested information or have the information provided to co-sponsors or other third-party service providers, please do not enter the contest or participate in the promotional event.

At times, our clients might collect personal information from our users. The collection of this information is clearly marked as information being collected by or for a third party, and providing such information is strictly voluntary. We may help facilitate the collection of the information by providing forms and collection boxes for the client. Sometimes this information is shared with us, though we will only market to you if you have given us permission. Information gathered in this manner is shared with our client partners; and other information you may have previously provided to us remains private.

We do monitor URL click-throughs found in our email messages. The click-through rate is reviewed in order to track (i) participation to judge effectiveness and award prizes; (ii) viewer interests; and/or (iii) response rates for marketing purposes or to report to a client in aggregate form only, the response of viewers. Individual activity is never shared with employees or third parties.

15. PROTECTING THE PRIVACY OF CHILDREN.

Children should always get permission from their parents before sending any information about themselves (such as their names, email addresses, and phone numbers) over the Internet, to us or to anyone else. Our Services are not directed at children under the age of 13 and we will not knowingly allow anyone under 13 to provide us any personal identifying information. If you are under the age of 13, please do not provide any information about yourself to us.

16. OTHER DISCLOSURES

Third-party Internet sites and services accessible through our Services have separate privacy and information collection practices, independent of us. We have no responsibility or liability for these independent policies or actions. You are solely responsible for maintaining the secrecy of your passwords, membership ID, or any account information. Please be careful and responsible whenever you are online. If you post personal information online that is accessible to the public, you may receive unsolicited messages from other parties in return. While we aim to protect your personal information, we cannot ensure or warrant the security of any information you transmit to us, and you do so at your own risk.

While Modern Luxury puts forth its best efforts in adhering to these minimum privacy standards, additional restrictions may be imposed to comply with state and local laws, and/or station-specific programs, products and services.

17. DATA RETENTION

We will retain your information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or allowed by law.

However, even after you cancel your account, or ask us to delete your personal information, copies of some information may remain viewable in some circumstances. Because of the nature of caching technology, your account may not be instantly inaccessible to others. We may also retain backup information related to your account on our servers for some time after cancellation or request for deletion, for fraud detection or to comply with applicable law or our internal security or recordkeeping policies. It may not always be possible to completely remove or delete all of your information due to technical constraints or contractual, financial or legal requirements.

18. CHANGES TO THIS PRIVACY POLICY

If we need to change this Privacy Policy at some point in the future, we will post the changes to this Privacy Policy on this website and update the reference to the effective date to reflect the date of the amendment. By visiting a Modern Luxury Website or using our Services, you agree that your visit, and any dispute over privacy, is governed by this Privacy Policy.

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