REGIONAL MARKETING DIRECTOR, ATLANTA
At Modern Luxury, connection and community define who we are. Reaching an audience of more than 16 million, we are the nation's largest luxury media company offering leading brands access to the most affluent audiences in the most prominent cities across the U.S. Through the power of the Modern Luxury Media ecosystem including 85+ brands across 22 markets, we deliver powerful marketing solutions allowing luxury brands to connect with their audiences in the places and ways that matter most.
Modern Luxury Atlanta is a unique market and includes a variety of key brands: The Atlantan, Jezebel, Modern Luxury Media Weddings Atlanta, and Modern Luxury Interiors Atlanta.
As the Regional Marketing Director dedicated to marketing and events planning and execution, you will play a unique and important role in our collaborative and creative team in our Atlanta territory. This organized and creative member of our Atlanta team will lead the planning and execution of consumer events, sponsorships, and other marketing initiatives to make Modern Luxury stand apart in the industry. This role is an important position within the overall Modern Luxury marketing organization.
Under the direction of the CMO, the Regional Marketing Director will lead the Atlanta marketing efforts and will be responsible for the development and execution of all marketing initiatives across the Modern Luxury Media Atlanta portfolio. This includes conceiving and producing revenue generating marketing programs and events. The Regional Marketing Director will build relationships within the market that will create opportunities for effective brand and client partnerships. The role encompasses integrated marketing, events and partnerships, and public relations. The Regional Marketing Director will also collaborate with the sales organization to develop proposals, pitch and build relationships with clients.
The Regional Marketing Director will be responsible for providing the strategic vision for and leading the development of the annual experiential marketing planning and execution in close partnership with the Atlanta Market President and CMO. This position will lead the planning and execution of 30+ experiential activations and media sponsorships annually across all Modern Luxury Media Atlanta-based brands.
The Regional Marketing Director will collaborate with sales to ideate, generate proposals for and pitch compelling integrated programs and RFP responses for clients which include print, digital/social and experiential opportunities to close renewal and new business for the company. Other duties may include partnering with marketing staff and sales to deliver added value initiatives (e.g. booking photographers, magazine distribution as it relates to events, post-event coverage, etc) and leading/assisting with all in-book marketing promotions including About Towns, Top 5, Special Sections and more.
The ideal candidate will have extensive experience in event planning, management and production, as well as integrated marketing and public relations with excellent project management skills in order to deliver programs on time and within budget.
The candidate must be team-oriented, able to create a high-energy, positive, forward-thinking, efficient, and creative environment to generate new ideas and novel thinking. He or she must also have superior organization skills and demonstrate impeccable attention to detail in order to maintain the highest level of brand standards. The person will also have proven leadership and problem solving skills as well as strong written and verbal communication skills. Must be customer service oriented with a calm and professional demeanor along with the ability to drive teamwork. This person must be adept in defining new processes and directing teams in new ways of thinking in order to maximize efficiency and streamline resources. This person must be a leader with both superior creative and analytical capabilities.
This role is a unique and important position within Modern Luxury Media Atlanta organization and will collaborate with various cross-functional teams within the Atlanta region and across the organization.
AREAS OF FOCUS & ESSENTIAL RESPONSIBILITIES
Collaboration & Communication:
Operations, Platforms, Tools/Guidelines:
Revenue Optimization / P&L Process & Management:
PROFILE & EXPERIENCE
We are an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, gender identity, protected veteran status, or any other status protected by law.
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