The editors of Modern Luxury announce a new national digital platform, MensBook.com, set to be the luxury destination for men with local authority.
NEW YORK, October 1, 2019 -- Modern Luxury Media today revealed MensBook.com, the newest national digital destination and events platform in the Modern Luxury Media portfolio. The site is the HQ for luxury and discovery for men, providing highly curated content and storytelling that resonates nationally with authentic local expertise. At launch, the destination will cover 18 prominent cities across the U.S. and will be the go-to for the finest products the luxury market has to offer featuring the latest in fashion and grooming, travel and culture, food and drink, watches, auto, interior design, and more from around the world.
A core part of MensBook.com introduces The Committee, a hand selected board of elite ambassadors who curate special content and offer personalized insights into the communities they help shape. The Committee is made up of a diverse group of 94 influential men and includes NBA star Kemba Walker (Boston), publisher Alex Assouline (New York), photographer Gray Malin (Los Angeles), entrepreneur Manny Koshbin (Orange County) and news anchor Luis Aguirre (Miami).
Official launch partners for MensBook.com are luxury jewelry and watch brand Chopard, debuting the Alpine Eagle timepiece this fall, and Glenfiddich, now introducing Grand Cru, an exclusive single malt Scotch whisky aged 23 years and elegantly finished in rare French cuvée casks. The digital destination will also celebrate The Committee with exclusive launch events across the country beginning in October.
“It’s thrilling to debut a new national digital and events platform as Modern Luxury Media’s portfolio continues to grow,” says Mike Pallad, President of Modern Luxury’s National Portfolio. “We feel there is tremendous opportunity for a highly curated destination showcasing craftsmanship at the highest levels—and MensBook.com further demonstrates our position as a leading media partner for luxury brands looking to target the affluent consumer.
About MODERN LUXURY MEDIA
At Modern Luxury, connection and community define who we are. Reaching an audience of more than 16 million, we are the nation's largest luxury media company offering leading brands access to the most affluent audiences in the most prominent cities across the U.S. Through the power of the Modern Luxury platform including 85+ brands across 22 markets, we deliver powerful marketing solutions allowing luxury brands to connect with their audiences in the places and ways that matter the most.
MensBook.com is a luxury lifestyle digital destination and events platform from the editors of Modern Luxury. MensBook.com is the authority on luxury and discovery for men, providing highly curated content and storytelling that resonates nationally with authentic local expertise. Covering 18 prominent cities across the U.S., it is the go-to for the finest products the luxury market has to offer and features the latest in fashion and grooming, travel and culture, food and drink, watches, auto, interior design, and more from around the world.
About GLENFIDDICH SINGLE MALT SCOTCH WHISKY
Glenfiddich, the World’s Most Awarded Single Malt Scotch Whisky, is run by the fifth generation of the Grant-Gordon family and is one of the few remaining family-owned and operated distillers today. Glenfiddich is part of the William Grant & Sons family of products founded in 1887, and headquartered in the United Kingdom. Glenfiddich again challenges convention with the recent launch of Grand Cru, a new exclusive expression that has been matured for 23 years and elegantly finished in rare French cuvée casks.
Chopard, a leading Swiss manufacturer of luxury jewelry and watches, is also one of the last family-run watchmaking and jewellery companies in the world. Originally founded by Louis-Ulysse Chopard in 1860, the Maison is now run by Co-Presidents and the heirs of the Scheufele family, Caroline Scheufele and Karl-Friedrich Scheufele. The new Alpine Eagle by Chopard, is a rebirth of the iconic St. Moritz, the first watch created by Karl-Friedrich Scheufele. Crafted from an exclusive, ultra-resistant and light-reflecting metal--the Lucent Steel A223--the Alpine Eagle beats to the rhythm of a Chopard chronometer-certified movement and gives the Maison an opportunity to reveal its new commitment to protecting the Alpine environment through the launch of the Eagle Wings Foundation.