24. Ocean Drive

Brand, Brand - Core Brands, Type - Niche,

When it launched in 1993, Ocean Drive redefined a media genre and ignited the resurrection of South Beach as the global hot-spot we all know today. Through high-profile parties and infamous photos, Ocean Drive became unsurpassable and internationally known as “The Bible of South Beach,” featuring A-List celebrities and soon-to-be cultural icons alike—from Heidi and J. Lo to Diddy and Cindy. Today, Ocean Drive remains a go-to resource for Miami’s movers and shakers.